Email marketing is a highly effective communication channel; however, it requires expertise that many small business owners lack the time or staff to master. Fortunately, the advancements of AI tools like ChatGPT and Google Gemini have enabled business owners to develop refined marketing strategies like never before. Email marketing is complex, and knowing when to seek expert help will save you time, allowing you to focus on running your business.

Generating leads starts not with traffic, but with reducing friction on your website. Understanding how your customers are actually engaging with your website is vital to delivering a great user experience (UX) and converting visitors into leads. When we talk about UX, we aren’t just talking about how your website looks, but how it functions. A website that loads slowly, is difficult to navigate, or doesn’t function correctly on mobile devices can cause potential customers to

Data privacy is a complex framework of laws that are different in every country, often varying wildly within a single country. As a small business owner, focused on generating leads and growing your business, sometimes, these crucial things get overlooked. That is why we are providing a high-level overview of the major data and privacy regulations across the world so you can make informed decisions about your marketing and know when it is time to seek legal counsel.

Cold email can seem like a quick way to get new leads and boost your customer acquisition efforts. You purchase a list, send a message,...

Let's be honest, you've got a lot on your plate. So the last thing you need is another complex marketing term. Marketing automation can sound like a luxury, accessible only to large teams with even larger budgets. But the truth is, it's just innovative technology handling the busy work for you. Many of the things you're already doing are a form of automation, like sending a purchase receipt.

AI has been everywhere lately. As a small business owner offering marketing and design services, it’s handy. My role is to review, edit, and ensure every piece of work reflects a real, human-centred strategy. If you’re curious or sceptical about using AI in your business, I hope this gives you some helpful insight.

Sending email messages feels simple: open your email, click “compose,” write, and click “send.” When you’re sending an email to a coworker or a friend, sure, it is that easy to just send an email. Creating a targeted, permission-based marketing email is an entirely different beast. It’s a strategic discipline, far more complex than just hitting “send” from your personal inbox, with a hidden world of requirements. So, let’s talk about those complexities.

The AI Hype vs. Reality It's safe to say, Artificial Intelligence isn't going anywhere. The use of AI is starting to benefit (or affect) all of us, every day. For many businesses, AI presents a dual challenge: 1. Fear that AI will cause many marketing jobs to become obsolete. 2. Excitement at the opportunity to significantly reduce overhead and increase efficiency. At Little Nudge Marketing, we understand this balance.

Search engine optimization (SEO) is one of the most effective ways to help new customers find your business online. But when it comes to local SEO, the kind that enables you to appear in Google searches near your location, many small business owners are unknowingly making mistakes that hurt their visibility.

Small business, you are loved. Consumers appreciate your authenticity, personal touch, and positive impact on local communities. A 2024 survey found that 72% of people prefer shopping locally over big-box stores. That means your audience is out there; they just need to find you. This article covers a few ways to improve your searchability. For an in-depth look at all the factors that go into your online presence, check out The Ultimate Guide to Getting Your Small Business Fou

If you’ve ever wished your business could magically appear on the first page of Google, you’re not alone. Being easy to find online is a key step toward steady growth and connecting with new customers. But here’s the thing: digital marketing can feel overwhelming. SEO, local search, online reviews; these terms might be unfamiliar, and knowing where to start isn’t always clear. Your day’s already packed running a small business, so adding marketing tasks can seem like too muc