How I Use AI to Support My Marketing Work

AI has been everywhere lately. As a small business owner offering marketing and design services, it’s handy. My role is to review, edit, and ensure every piece of work reflects a real, human-centered strategy. If you’re curious or sceptical about using AI in your business, I hope this gives you some helpful insight.

AI in Marketing: A Definition

AI marketing means using tools that rely on artificial intelligence to assist with tasks like writing content, generating ideas, or analysing data. These tools don’t think or create like humans do, but they can support repetitive tasks, offer inspiration, and help speed up parts of your workflow.

For example, I use AI to help me brainstorm blog topics, structure content, and fine-tune messaging. It’s not doing the work for me; it’s helping me be efficient so I can focus on strategy and creative direction.

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AI Isn’t a Replacement; It’s a Resource

When AI tools first started showing up, I was sceptical. As a creative and a marketer, I worried that this technology might eventually replace the kind of thoughtful, human-centered work I do every day.

Here’s what I’ve come to understand: AI isn’t a replacement for marketers. It’s a powerful resource if it’s used strategically and ethically. AI can help small business owners streamline content creation, automate repetitive marketing tasks, and generate ideas. But it doesn’t replace the humanity behind your brand.

Like other tools, such as automation software or analytics dashboards, AI improves efficiency and sparks new ideas. But it still takes strategy, creativity, and experience to get the most out of it. With AI, I am free to focus on building genuine connections, telling authentic brand stories, and delivering marketing that is personal and effective.

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A Real Example: This Blog Post

The outline for this article was created with the help of AI. I asked the AI to help me:

• Brainstorm title ideas based on SEO keywords and audience intent

• Organize my thoughts into a clear, easy-to-read structure

• Suggest professional language for some of the trickier topics

But every idea, every edit, and the final tone of the article? That came from me.

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So, Should You Be Using AI in Your Business?

Maybe! But only if it makes sense for your goals and values. AI can assist with:

• Drafting emails, blog posts, or product descriptions

• Generating content ideas when you’re stuck

• Automating parts of your workflow

• Saving time on repetitive tasks

But it can’t replace the nuanced human judgment, creativity, or empathy your brand needs to connect with real people. That’s where you and your marketing team shine.

If you’re curious about trying AI but not sure where to start, or if you want help using it effectively without sacrificing your voice, I’d be happy to help. At Little Nudge Marketing, we help small businesses by combining smart strategy with thoughtful execution, and AI can be part of that equation.

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Conclusion

AI isn’t magic, and it’s not a replacement for good marketing. When used responsibly, it can help small business owners stay focused, save time, and spark creativity.

Ready for a Little Nudge?

Schedule a free 15-minute consultation to learn how we can help you incorporate AI technologies into your marketing strategy.

I’m looking forward to connecting with you.

-Andrea