6 Tips to Get More Leads from Your Website

Great SEO can help bring more traffic to your website, but generating leads begins with reducing friction for end users. Understanding how your customers are actually engaging with your website is vital to delivering a great user experience (UX) and converting visitors into leads.

When we talk about UX, we aren’t just talking about how your website looks, but how it functions. A website that loads slowly, is difficult to navigate, or doesn’t function correctly on mobile devices can cause potential customers to leave your site before they even see what you offer. This guide outlines six essential factors for building an efficient lead-generation engine.

Tip 1: Check Your Page Speed

Your Page Speed is the amount of time it takes for your content to populate in the user’s web browser. When your pages load instantly, you are providing a fast, reliable, and trustworthy experience. This builds immediate confidence and significantly reduces the likelihood that a potential customer will become frustrated or impatient and leave your site before they’ve had a chance to see what you have to offer. If your pages load in under two seconds, you’re doing great!

Tip 2: Be Mobile-Friendly

People use their mobile devices to search online almost as much as they do on their desktops. In the Netherlands, 49.09% of the population views content on a desktop computer, while 49.05% use their mobile device. This closely mirrors the device usage in countries around the world. So, having a website that can adapt to any screen size is very important for capturing leads.

Tip 3: Prioritize Accessibility

According to the World Health Organization, an estimated 1 in 6 people globally has some form of disability. Website accessibility refers to the ease with which a person with a disability can navigate digital content using tools such as screen readers and other assistive technologies. Accessibility has become a priority for the European Union. The European Accessibility Act, enacted in 2019, is a landmark directive that ensures people with disabilities can access goods and services without any barriers.

Tip 4: Make Navigation Easy

Your website should have a clear, logical structure that clearly indicates to the visitor where they are and where they can go next. Visitors should never have to search for things like your services, prices, or contact page.

Tip 5: Make Your Calls-to-Action Descriptive

Your CTAs should give the user a clear indication of what to do next. Instead of non-descriptive terms like “Click Here” or “Learn More,” use actionable phrases like “Add to Cart” or “Explore Our Services.” CTAs should be prominent, benefit-focused, and easy to click.

Tip 6: Keep Lead Capture Forms Short

The purpose of a lead capture form is not to learn everything you can about your potential customer. Forms should only ask the user to provide data that is absolutely necessary for you to begin nurturing them. Oftentimes, this is nothing more than asking for their first name, last name, and email address. Minimizing data collection is an essential aspect of GDPR. Asking too many questions or requiring unnecessary information could dramatically reduce conversions.

Conclusion

Implementing these tips is one step you can take to improve lead generation. Identifying friction points for website visitors requires detailed analysis. Schedule your free 15-minute consultation today, and we’ll discuss your specific goals and explain how our team can provide the precise, data-driven insights you need to pinpoint where leads are getting stuck.